A personalized journey for every customer
Each customer is placed on a personalized communication journey built around their vehicle, service history and visit behavior. Each driver is receiving unique messaging at a cadence that makes sense for their vehicle.
Throttle continuously adapts messaging based on what each customer actually needs, ensuring they hear from your shop at the right moments not just at set intervals.
The Throttle journey
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Brings customers back when service is due
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Keeps your shop top-of-mind between visits
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Re-engages customers before they’re lost for good
All communications are triggered using real data from your POS and CRM so every message is relevant, timely and tied to real vehicle needs.
Active Customers
When a customer is actively servicing their vehicle with your shop, Throttle focuses on maintenance, education and consistency.
Depending on the Throttle package you choose, customers receive:
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Vehicle-specific service reminders
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Email, text and postcard communications
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Manufacturer-recommended maintenance notices
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Educational content tied to their make and model
That means that each time their vehicle is due for service, your regular customers receive:
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Email reminders
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Text message reminders
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Postcard reminders
Staying visible between visits
To maintain engagement between service appointments, Throttle also delivers:
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Seasonal and holiday campaigns
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Monthly vehicle-specific newsletters
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Helpful tips and service education
This keeps your shop visible even when a customer doesn’t immediately need service, reinforcing trust and familiarity long before their next visit.
Bring back customers who haven’t visited in a while
Not every customer returns on schedule. We expect that.
With your guidance, we’ll build a customized reactivation plan. When a customer hasn’t returned in 12, 18 or 24 months, they receive targeted emails and postcards with special offers designed to bring them back into your shop.
The goal is simple: reconnect before the customer chooses another shop.
Designed to work for you
While the journey is sophisticated under the hood, it’s simple for your team.
Throttle manages the logic, timing and delivery while your dedicated account manager monitors performance and makes adjustments based on results.
You stay informed and in control without needing to manage campaigns, calendars or customer lists.
Personalized updates for every customer
Each month, Throttle creates a vehicle-specific newsletter for every customer you serve. These newsletters include:
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A quick overview of their vehicle’s status
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Educational videos
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Helpful tips on caring for their specific make and model
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Manufacturer's recommendations and suggested/declined services
