Our Story

Throttle has been helping the automotive service industry grow stronger for more than two decades. What began as a family-owned company has evolved into a trusted marketing partner for independent shops and national networks alike.

While our roots are entrepreneurial, our growth has been intentional.  Today, Throttle is guided by an advisory board of seasoned automotive and marketing experts who help shape our strategy, refine our technology and ensure our clients stay ahead of industry change. 

Since opening our doors in 2008, we’ve focused on helping automotive service brands market smarter, retain more customers and build lasting loyalty.

With a balance of strategy, data and communication tools, Throttle keeps drivers connected, engaged and coming back.

 

Foreman working on a desktop computer in an auto repair office
Our Why

Your focus should be on the cars in your bays. 

Let us handle your customer communications. The Throttle Program makes staying in touch with your customers easy. It automatically sends helpful messages and service reminders based on how and when they drive. Because it connects directly to your POS system, it keeps your shop in front of customers all year without adding extra work for you.

Car in foreground with mechanic repairing another vehicle behind it

“Throttle took the time to truly understand our business model, our goals and our roadblocks. They didn’t just give us tools — they backed them with real support and a commitment to our success.”

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